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Monday mornings have a specific kind of dread for anyone who publishes to a list. You know you need to send something. You open a blank doc. You type “Hey everyone” and immediately delete it. Forty minutes later, you’ve written nothing and convinced yourself your list doesn’t want to hear from you anyway.
That blank screen is what happens when you try to write copy before you know what you actually want to say.
Here’s a workflow that changes that. It takes about 15 minutes, produces a draft you’ll want to send, and uses nothing you don’t already have.



